Rules of Engagement. Corporate Strategies to brind the boardroom to the frontline.
Strategic Business Partners
Entrepreneurial . Market-Driven . Customer-Focused

More and more marketers are finding that an Integrated Branding Program that positions their products around a compelling Customer Value Proposition is the right combination for success in today’s crowded marketplace.

Marketing Interim Management


As an organization shifts from strategy development to the execution of tactical marketing plans, it is critical that consistency of communication is achieved both internally and in the marketplace. At Rules of Engagement, we help companies develop fully integrated marketing and brand strategies that bring clarity and focus to the following Elements of Brand Development:

Core Purpose Why we exist.
Vision Where we are going.
Mission What we do every day to get there.
Values What we believe in; our principles.
Position How we are different.
Positioning How we say we are different.
Character How we act, what we say, our personality.

Working with the senior management team, we help create targeted and actionable Marketing Plans that enhanced brand identity, leverage core competencies and provide a strong value proposition for customers.

Interim Management

We provide experienced interim management expertise that can deliver positive results across a wide variety of sales and marketing issues.

Typically, we work with our clients in 3 ways:

  • we fill executive and senior sales/marketing management positions on an interim contract basis
  • we help develop and/or lead major revenue building projects that require senior level experience to ensure successful implementation
  • we consult on critical strategic sales issues, providing pragmatic, third party assessment of a situation with the option of executing on the recommended solution

In every case, we have decades of experience and know how to hit the ground running and generate quick results.